Sunday Wisdom No. 3

Dear Reader,

Things are not always as they appear. Often when we solve one problem, we end up unintentionally creating another one that’s even worse. The best way to examine the long-term consequences of our decisions is to use Second-Order Thinking.

Imagine that you are a restaurant owner. To boost flagging sales, you set an ambitious target for your team to create three new main course menus in the next six months. Inspired by this stretch goal, your chefs end up creating five new main course menus—a great result! Or is it?

Second-Order Thinking: How to Uncover Hidden Consequences While Making Decisions

Read the full article to find out what you miss out on when you ignore second- and third-order consequences of your decisions.


Imposter Syndrome: You Deserve What You’ve Achieved — Do you ever feel like a “fraud”? Do you ever feel that you would be exposed soon? Do you feel that you simply inherited your qualities and accomplishments, and got everything easy by just being lucky —that you might not really deserve the success you enjoy right now?

The Psychology of Persuasion — When is the last time someone told you a fact that caused you to change your mind? It’s likely you can’t think of a verifiable example. And yet, when it comes to trying to persuade others, we often employ facts in arguments thinking they will change the mind of the other person. More fact means stronger persuasion—that’s what we tend to think. Well, that’s not how it works.


Stop chasing shortcuts.

Getting rich, losing weight, increasing productivity, getting more followers, starting a new business—everything that we wish to achieve often come with heavily promoted shortcuts as alternatives. For example, “Try this simple trick to become instantly super productive,” or “10 way to get 10x followers in 10 days.”

I know, I do a few of them now and then too, especially in my YouTube videos. I’m just as guilty as the next person competing for your attention. But clickbait doesn’t sit right with me. It’s against Coffee&Junk’s overarching philosophy. (I’ve recently updated all my YouTube video titles.)

Shortcuts aren’t what I’m selling. Because the truth is, there are no shortcuts.

So, don’t fall prey. If the shortcuts and secrets would have worked as promised, they wouldn’t be shortcuts. They’d be the norm.

All good things take time and effort. So, my advice is to embrace the process, and gradually improve it. Improve your thinking, your strategy, and your tactic.

Play the long game.


A Famous Argument Against Free Will Has Been Debunked — “As a philosophical question, whether humans have control over their own actions had been fought over for centuries before Libet walked into a lab. But Libet introduced a genuine neurological argument against free will. His finding set off a new surge of debate in science and philosophy circles. And over time, the implications have been spun into cultural lore.”

Men May Have Evolved Better ‘Making Up’ Skills — “A woman’s relationship with another woman is often gravely damaged if one woman achieves greater status than the other or somehow outdoes her. Men, by contrast, seem to better tolerate these kinds of ups and downs, which may be why men seem better than women at maintaining large same-sex social networks.”


“The opposite of love is not hate, it’s indifference. The opposite of art is not ugliness, it’s indifference. The opposite of faith is not heresy, it’s indifference. And the opposite of life is not death, it’s indifference.” 

— Elie Wiesel


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